This is a spec campaign created for a fictional holiday-themed vacation resort, Mistletoe Towne.
Spec Copy Brief
| Target Audience | Christmas enthusiasts looking for a family-friendly vacation destination themed to the holidays |
| Product/Service Information | Hotel/attraction where Christmas is celebrated 365 days a year. |
| Features | Hotel on site Biggest Christmas Store in the midwest Daily Santa Meet and Greets Activities for the family Weekly tree lighting ceremony On-site bakery Year-round, indoor sledding and skating |
| Benefits | Family vacation destination located near Wisconsin Dells |
| CTA | Visit mistletoetownewi.spec to book your merry-cation today! Christmas in July Specials running all summer |
| Deliverables | Print Ad for Tourism Books, Social Ads, Banner Ad |
Print Ad
Social Ads
Digital Ad
