This is a spec campaign created for a fictional real estate company, Tennessee Charm Realtors.
SPEC COPY BRIEF
| Target Audience | Homebuyers moving to western TN from out of state who are looking to escape busy, city living in favor of quiet, nature, small town feel, close to big-city amenities. |
| Audience Pain Point | Stress, anxiety, and fear associated with moving to somewhere new |
| Product/Service Information | Like-family real estate services to welcome you to TN with the smoothest transition possible. |
| Features | Experienced real estate agents who treat you like family Initial consultation meeting to determine your needs, dreams, and budgets Video services for those who are unable to view homes in person Special services to help you settle in your new home |
| Benefits | Makes the transition to a new state smooth Realtors you can trust because they treat you like family Offers support to new residents in finding the essential information needed when moving – registering vehicle, license services, area hospitals, recreation, grocery stores, etc. |
| CTA | “Take the First Step” Call/Visit Website today to set up your no-obligation consultation. |
| Deliverables | Print Ad, Digital Ads, Social Ads, Website Landing Page |
Print Ad
Digital Ads
Social Ads
Website Landing Page
